DCH Toyota of Freehold Is Driving Service Revenue, Transparency, and Used Car Profitability with UVeye

Dealership Background

DCH Toyota of Freehold, a high-volume dealership in the Northeast, implemented UVeye to modernize its service drive, strengthen vehicle acquisition processes, and improve transparency with customers. Within months of deployment, the store saw measurable gains in customer pay revenue, service upsell rates, and used vehicle acquisition efficiency, while also launching new profit-generating services tied directly to undercarriage insights.

The Challenge

Like many high-performing dealerships, DCH Toyota of Freehold faced increasing pressure in three key areas:

• Flat or declining customer pay growth post-COVID
• Inconsistent vehicle condition assessments during appraisal and trade-in processes
• Limited visibility into undercarriage conditions, leading to missed opportunities and risk exposure
• Growing operational pressure to improve efficiency without increasing headcount
• Increasing complexity in retaining service customers beyond warranty coverage

Additionally, traditional manual inspections created variability between advisors and technicians, often leading to:

• Over- or under-estimated recon costs
• Customer disputes over vehicle condition
• Missed upsell opportunities (tires, alignments, underbody issues)

The Solution

DCH Toyota implemented UVeye system across its service drive and appraisal workflow, integrating it into both service operations and used vehicle acquisition processes.

Key capabilities deployed:

• 360° drive-through vehicle scanning
• Undercarriage imaging for rust, leaks, and structural issues
• Tire tread depth and DOT/age detection
• Alignment and suspension anomaly detection
• Integration with appraisal workflow tools (including vAuto)
• Time-stamped inspection records for customer transparency and dispute protection

Impact of UVeye

Service Drive Transformation

The UVeye system became a core part of the service write-up process.

Service leadership uses scans in real time to:

• Present findings visually to customers at the desk
• Show objective evidence of tire, alignment, and underbody issues
• Increase acceptance of recommended work through transparency

Key shift: from advisor opinion → data-backed visual evidence

Used Vehicle & Acquisition Improvements

The dealership integrated UVeye into appraisal and acquisition workflows, allowing the team to:

• Identify defects instantly during trade-in evaluations
• Standardize recon estimates across the team
• Reduce reliance on manual undercarriage inspections
• Improve confidence in auction avoidance strategies

This also enabled a new acquisition function focused on identifying and purchasing high-value customer vehicles directly from the service lane.

New Revenue Stream: Undercarriage Coating

UVeye scans revealed frequent early-stage rust conditions common in Northeast vehicles.

This enabled DCH Toyota to launch a new service:

• Surface rust treatment and underbody coating
• 3-year protective application with reapplication option

Result: A previously invisible condition became a monetized service opportunity.

Operational Efficiency Gains

UVeye reduced time and friction across multiple workflows:

• Faster appraisals with fewer manual steps
• Reduced need for undercarriage physical inspection
• Improved recon accuracy, reducing “guessing” in cost estimation
• Integration with digital retail workflows improved speed to listing
• Enabled advisors to handle higher customer volume per hour

Strategic Value to the Dealer Group

DCH Toyota’s leadership highlighted UVeye’s broader strategic impact beyond inspections:

1. Customer Pay Resilience

With industry-wide customer pay pressure and upcoming reductions in OEM maintenance coverage programs, UVeye helps strengthen retention and increase upsell opportunities by:

• Identifying more service needs earlier
• Increasing transparency-driven customer trust
• Supporting higher RO value per visit

2. Service-to-Sales Conversion

UVeye helps convert service visits into acquisition and upgrade opportunities:

• Identifies equity-positive vehicles in-lane
• Enables faster trade-in offers during service visits
• Supports online retail platforms with more accurate vehicle condition data

3. Standardization at Scale

The system reduces variability across advisors and technicians:

• Removes subjective inspection differences
• Creates consistent, objective vehicle condition outputs
• Establishes a repeatable appraisal and inspection standard across stores

Why It Matters

UVeye has evolved from an inspection tool into a core dealership infrastructure layer at DCH Toyota of Freehold:

• Improves trust with service customers
• Increases revenue per repair order
• Standardizes appraisal accuracy
• Enables new service offerings
• Strengthens used vehicle acquisition strategy
• Protects the dealership from liability and disputes

Conclusion

At DCH Toyota of Freehold, UVeye is no longer a standalone inspection system. It is embedded across service, sales, and acquisition workflows. The result is a dealership that is:

• More transparent
• More efficient
• More profitable per customer interaction
• Better positioned for evolving OEM and customer expectations