Transforming Service Transparency, Claims Protection & Trade-In Margin with UVeye at Habberstad BMW

Dealership Background

Habberstad BMW is a family-owned dealership group operating two BMW locations in New York (Huntington Station and Bay Shore). With premium-brand expectations and high service throughput, Habberstad focuses on delivering a transparent, tech-forward experience that protects customers and dealership margin alike.

After implementing UVeye, Habberstad embedded automated inspections into both fixed and variable operations—using visual documentation to standardize process, improve trust, and drive measurable ROI across service, claims protection, and trade-in appraisals.

Rudy Alanis, Service Drive Manager, explains what changed:
“Basically, we tell them we’re the car doctors and that UVeye is scanning your vehicle and giving us a lot of good, important information that we can share with you as a customer.”

The Challenge

Habberstad needed a faster, more consistent way to assess vehicle condition across two stores—without adding workload or relying on advisor “best effort.”

Before UVeye:

• Service advisors spent time capturing manual photos/videos, often missing issues or creating inconsistent documentation.
• Claims and disputes were difficult to defend without standardized, time-stamped evidence.
• Trade-in appraisals were time-intensive and risked missed underbody or tire-related issues—especially on busy days.
• Tire and alignment opportunities depended on human detection and customer trust in verbal recommendations.

They needed one system to deliver repeatable condition truth across departments—service write-up, claims prevention, and trade appraisal.

Impact of UVeye

Operations Transformation

• Alignment growth (measurable lift)
  Habberstad increased alignment volume  by 50%. UVeye enables earlier identification of uneven wear and alignment indicators—making the recommendation visual and immediate at write-up.
• Tire sales growth
  Tire sales are up +20% YoY, driven by clearer tread visibility and more trusted customer conversations supported by UVeye evidence.
• Customer trust through visual transparency
  The team repeatedly emphasized that customers trust what they can see—and that the scan reframes the service conversation from opinion to proof.

“A picture is worth a thousand words… they [Customers] trust it more… This is today’s technology telling me what I need.” — Rudy, Service Drive Manager

Sales & Trade-In Accuracy

• Habberstad uses UVeye reports to standardize trade-in condition checks and protect margin—especially for underbody visibility and hard-to-spot issues.
• Trade-in savings:
  They save approximately $1,500 per used vehicle in appraisal value protection by capturing damages early, supporting consistent recon cost justification, and reducing missed-condition surprises.

“Putting each individual car on the lift to see the undercariage is very difficult. With UVeye we can see it right away.” — Muhammad, General Sales Manager

Policy/Dispute Protection (Claims Reduction)

• • Policy claims reduced by $10,000+ per month, as teams can quickly validate pre-existing damage and avoid costly write-offs.
  • Scan evidence also improves resolution speed and reduces advisor time spent arguing about what happened when.Habberstad is seeing a major reduction in false claims and disputes by using UVeye scans as defensible documentation.

“There are customers that will bring a car in and when they leave, ‘this wasn’t there.’ Yes it was. Look at the machine.” — Rudy, Service Drive Manager

Why It Matters for a Two-Store BMW Group

With two stores operating under the same brand promise, consistency is everything. UVeye helps Habberstad standardize the “truth layer” across locations—so every vehicle is documented the same way, every time. That consistency drives:

• Stronger customer trust
  
• Higher tire/alignment conversion
  
• Lower claims exposure
  
• Better trade appraisal outcomes

Conclusion

Habberstad BMW shows what happens when a premium dealership group standardizes around visual truth. UVeye is driving measurable improvement across service revenue outcomes (alignments and tires), reducing claims costs by five figures monthly, and protecting trade-in margin by $1,500 per used vehicle—while reinforcing the transparency BMW customers expect.