Transforming Service, Sales & Merchandising ROI with UVeye at Weirs GMC

Dealership Background

Weirs GMC is a family-owned dealership in Maine with a 65+ year legacy, serving both retail customers and major commercial business, including Fisher snow plow fleets nationwide. The team is technology-forward and has achieved full dealership adoption of UVeye—embedding it into service, sales/appraisals, PDI documentation, and merchandising.

Ryan Martin, General Manager, explains what changed:
“The dealership standardized their process around visual transparency and fast, consistent documentation—especially through UV360. The result is measurable lift in service revenue outcomes, appraisal accuracy, and online conversion signals tied directly to vehicle photography.

The Challenge

Weirs GMC wanted to increase revenue and protect margin while reducing dependence on manual, people-driven processes.

In the service lane, advisors were spending 7–8 minutes per vehicle on manual walkarounds—especially difficult during cold months and high traffic. In sales and appraisals, inconsistent condition checks risked missed issues and weaker negotiation leverage. In merchandising and remarketing, delays or missing photos reduced online engagement and slowed time-to-sale, limiting leads and phone traffic.

They needed one system that could support consistent operations and customer trust across the entire dealership—not just fixed ops.

Impact of UVeye

Operations Transformation

•  Service lane efficiency: Manual walkarounds reduced, saving ~7–8 minutes per vehicle and improving throughput during peak periods.
• Customer experience: Scan results delivered digitally through Tekion + UVeye integration; high transparency without requiring advisors to manually walk every customer through findings.
• Kiosk enablement: Customer-facing kiosk supports independent engagement when advisors are busy, reinforcing transparency and trust.
• Policy/dispute protection: Reduced false claims and faster resolution using documented scan evidence (example: avoided a ~$1,000 damage claim by showing pre-existing damage on the initial scan).
• PDI documentation and recovery: 1 out of every 5 PDI vehicles shows damage; UVeye helps detect and document issues early, with damage ranging from $40 to $5,000.

Sales & Trade-In Accuracy

•  Trade-in savings: Jordan Bassett (Sales) reports $1,000–$2,500 savings per trade-in by catching roof/underbody issues and tire wear patterns that are easy to miss. 
• Stronger negotiations: Objective visual evidence reduces appraisal friction and supports fair, defensible valuations. 
• Process consistency: Every appraisal runs through UVeye, creating repeatable documentation across the team.

Merchandising & Remarketing ROI (UV360)

•  Weirs’ biggest competitive outperformance came from merchandising—driven by UV360 photos. According to GM Ryan, only one thing changed in their merchandising process: they began using UV360.

VDP Photo View Rate lift:

•  MoM Photo View Rate: +3.42%
• QoQ Photo View Rate: +9.33% (Weirs Auto Group)
• Market comparison: The broader market is only about half that improvement

Photo View Rate is a key engagement metric that measures how often a shopper takes the next step to interact with vehicle images on a VDP. More photo engagement typically means more interest, more leads, and faster velocity.  Vehicles without photos on their site can see a VDP Photo View Rate around 0.01%. Comparable vehicles using UV360 photos are around 7%.

vAuto context (as referenced by the team):
Target Photo View Rate: ~2% to sell within expected timeframe (~45 days)
At ~7%, vAuto indicates the vehicle should sell within ~7 days

 

 

Why It Matters in Maine

 Maine’s climate and seasonal conditions make speed and consistency critical—especially in the service lane and during winter months when outdoor walkarounds are inefficient and uncomfortable. On the sales side, weather and road conditions also increase the importance of underbody visibility and accurate condition reporting. UVeye helps Weirs deliver consistent, documented transparency across departments, which improves trust, reduces disputes, and supports faster decision-making—whether the customer is approving service work or assessing trade value.

Conclusion

Weirs GMC demonstrates what happens when a dealership standardizes around visual truth and operational consistency. UVeye isn’t only improving fixed ops outcomes—it is driving dealership-wide ROI across service efficiency, PDI risk reduction, trade-in margin protection, and merchandising performance powered by UV360.